A communicator.
A builder. A curious mind.
My career is rooted in communication. My curiosity reaches into brands, psychology, business and the way people experience the world.

Start with understanding.
Before I write a message or develop a direction, I want to understand the organisation, the people it serves and the outcome it hopes to achieve.
My experience spans agency campaigns, service-brand communications and technology. Across these settings, I’ve worked on positioning, media relations, executive communications and content that makes complex offerings easier to understand.
Alongside my career, I’m developing personal ventures including Katman and Subhan. My interest in consumer psychology keeps me asking what shapes perception, trust and choice.
An experience that
changed my perspective.
My volunteering with the King Hussein Cancer Foundation gave me experience across outreach, fundraising and patient satisfaction. But its impact on me went beyond professional experience.
Spending three months volunteering at King Hussein Cancer Center itself made that experience deeply personal. It changed how I think about empathy, listening and the importance of being present for others.
I carry that perspective into my work: behind every audience, message and interaction is a person whose experience matters.

Platinum volunteering recognition · King Hussein Cancer Foundation
View recognition certificate
Communications & PR
Bachelor’s degree
Bahçeşehir University
2018–2022
Certifications & Learning
Brand management, customer experience, B2B marketing and communications.
Explore my learningOut in the worldEvents & Moments
Selected photographs from professional gatherings and industry events.
View the gallerySharing ideas.
Finding an audience.
Featured at #6 in Favikon’s Top 200 Branding & Positioning LinkedIn Creators list for Jordan, in the ranking card dated April 17, 2025.
A milestone in my journey of sharing perspectives on brands, marketing and communication.
View the ranking card
Through other people’s eyes.
Read perspectives from the colleagues, managers and mentor who have been part of my journey.
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